Content & Messaging
As you are writing the content for your web site, there are several points to remember:
Get to the Point Studies show that visitors to your web site stay for 9 seconds before they decide if they should leave the site or stay on the site. So it is important to get right to the point. Make sure the text you present is of immediate value. Avoid empty chatter such as “welcome” messages or instructions on how to use the site. Don’t use the first paragraph of each page to tell users what information they’ll find on the page.
Stick to the point – Stick to your mission!
Write in easily understood sentences, and keep the subject matter of each page focused. This topical focus helps the reader evaluate the page content quickly and has many advantages for search engine visibility, where a clear and quickly identifiable content theme is important to search ranking.
Cultivate a particular voice
Use active verbs and first-person language. Web readers welcome a measure of individuality from their information sources. With so many competing sources, a unique voice may distinguish your pages. Let your personality come through in your writing.
Remember that you are designing documents for the World Wide Web and that your audience may not understand conventions specific to your corner of the world. Consider that the metaphors, puns, and popular culture references that you use may make sense only in the context of your language and culture.
Online readers generally skim text to get an overview of a page before settling into full-fledged reading. Positioning keywords at the beginnings of sentences, headings, and links makes skimming more effective. Initial keywords also help with link and heading lists. These features of software such as screen readers give users a list of links or a list of page headings. Such features are more usable when links and headings begin with keywords than if every link or heading begins with “The.” In addition, search engines give more relevance weight to keywords that appear early in titles, paragraph text, and linked. Keywords and SEO When readers use web search engines, they generally use words or short phrases that describe what they are seeking. Along with the text of the page title, these keywords (the term covers both individual words and short phrases) become the crucial determinants of your page’s relevance rank in the search engine’s indexes. For search engine optimization, a good keyword strategy is to make sure that key page elements are working in concert to portray the page content accurately. Ideally there is one key word or phrase for your page, and it is mentioned in most or all of the following elements:
The best keyword advice for good search visibility is simple: write clear, well-edited, interesting prose, and check your page titles and the other elements above to make sure the key descriptive words or phrases are featured.
What are the most important keywords for your web site?
Define Your Target Audience
Who do you want to read your web site? What age group? Male or female? Who do you need to read the web site that will help you reach the mission of the web site? This is your Target Audience.
WORDS ARE POWERFUL THINGS.